SEO audit services
An SEO Audit gives you a clear, independent view of why a website is performing as it is in search and what to do next.
It covers the technical foundations, content, authority and competitive position, then turns the findings into a prioritised plan you can act on.
What the audit covers
The exact scope is agreed at the start, but a full SEO Audit usually covers the following areas.
- 01
Technical SEO
This looks at whether search engines can crawl, render, understand and index the website correctly.
It can include crawling and indexation, site structure, internal linking, JavaScript rendering, page speed, structured data and the technical issues that may be affecting important pages.
- 02
Content and relevance
The audit reviews whether existing pages answer the questions people are searching for and whether the website is organised around the topics, services or products that matter most.
This includes content gaps, overlapping pages, opportunities to improve existing content and the areas where the website could be more useful to the people it wants to reach.
- 03
Authority
Authority is the level of trust and relevance a website has built through links, mentions and references from other sources.
The audit looks at the existing link profile, the pages receiving authority and the areas where Digital PR or other work could help strengthen important content.
- 04
Competitive search position
I review the businesses and pages currently appearing for the searches that matter to you.
The aim is to understand what they are doing well, where there may be realistic opportunities and which terms or topics are worth prioritising.
- 05
Measurement
Search decisions need useful data behind them.
The audit reviews the available analytics and Search Console information to establish whether the current setup can show what is changing and whether the work is having the intended effect.
- 06
Ecommerce SEO, where relevant
Ecommerce websites need additional attention around product and category pages, filters, internal search, faceted navigation and out-of-stock products.
Where relevant, these areas are included as part of the audit rather than treated as an afterthought.
Which audit do you need?
There are two ways to get an independent view of your marketing and search performance.
An SEO Audit is a paid, in-depth review of search performance. It is the right choice when organic search is commercially important and you need to understand the technical, content and competitive factors affecting visibility.
A Marketing Audit is broader. It looks across marketing activity, channels, measurement and website performance when the question is bigger than search alone.
When you need a full SEO audit
An audit is useful when there is a clear search question but no clear explanation for what is happening.
Perhaps traffic has declined and the cause is unclear. Perhaps you have inherited a website and need a reliable baseline before investing further. You may be planning a content programme, a redesign or a website migration and want to understand the existing search value before making changes.
It can also be useful when you want an independent assessment of the work already in place. An audit brings the available data, website evidence and search landscape together, helping you make decisions with a clearer view of what matters.
The aim is not to create a longer list of issues. It is to establish what is holding performance back, what has the greatest potential and what should happen first.
What you receive
You receive a written audit report with findings, supporting evidence and prioritised recommendations.
Each priority explains what needs attention, why it matters, what should happen next and how the change can be reviewed once it has been made. The recommendations are ordered by likely impact and practical effort, so you have a clear view of where to begin.
The work concludes with a debrief call to talk through the findings and answer questions. Your developer, marketing team or other relevant people can join if that is helpful.
The report is yours to use. You can ask me to support implementation, or use it with your existing team or another specialist.
How the audit runs
A full SEO Audit usually takes two to four days of work and is delivered over one to two weeks.
I begin by understanding the business, the website and the question behind the audit. I will usually need read access to Search Console and analytics, alongside any relevant background on recent website changes, priorities or past work.
I then review the site, available data and search landscape before creating the findings and recommendations.
You receive the report, the debrief and time for follow-up questions once you have had the opportunity to read and discuss the findings internally.
When a free tool will do
Free SEO tools can be useful for identifying obvious issues and getting an initial view of a website.
If you have not looked at search performance before, a free tool may be enough to surface basic checks around titles, metadata, links and technical setup.
A full audit is more useful when you need judgement as well as data. Tools can identify a long list of possible issues, but they cannot reliably tell you which ones are affecting the business, what should happen first or how different technical, content and authority issues connect.
Is this right for you?
An SEO Audit is a good fit when organic search is important to the business, there is enough website history to learn from and someone can act on the recommendations afterwards.
It is particularly useful before a significant investment in content, a website rebuild, migration or ongoing SEO support.
If the question is broader than search, a Marketing Audit may be the better starting point. If the main concern is how the website is built or indexed, a Technical SEO audit may provide the more focused answer.
Common questions
How long does an SEO Audit take?
What will I receive?
Can you review AI search visibility?
Do I have to implement the recommendations with you?
Tell me about your SEO audit
If you need a clearer view of the website’s search performance before deciding what to do next, tell me a little about the situation.
I’ll read it personally and let you know whether a full SEO Audit is the right fit.