SEO
Search strategy, technical SEO and AI search visibility, helping the right pages become easier to find as search changes.
Explore SEOOngoing marketing
Ongoing marketing is for businesses that want to build lasting visibility, trust and demand over time.
It brings together the work that supports organic growth, with clear priorities and a plan that can develop as the business, market and opportunities change.
How ongoing marketing works
Organic growth rarely moves in neat monthly packages. One month may be spent improving the technical foundations of a site; the next may focus on content, digital PR or making better use of the traffic already arriving.
A retainer gives the work continuity without tying it to a fixed list of monthly tasks. We agree the priorities, focus on the most useful work, review what has changed and adjust the plan as needed.
Most clients have a monthly call and direct contact between meetings. You work directly with me throughout, from planning to delivery and review.
Areas of ongoing support
Content
Content planned around the questions your customers are asking, the pages that matter most and the role each piece needs to play.
Explore Content MarketingDigital PR
Relevant coverage and links that build authority, support important content and strengthen the wider search strategy.
Explore Digital PREmail marketing
Email that helps you stay useful and visible to people who are interested but not yet ready to act.
Explore Email MarketingSocial media marketing
Social content that supports the wider marketing plan, helps people find the business and gives useful ideas a longer life.
Explore Social Media MarketingConversion rate optimisation
Practical improvements to help more of the right website visitors take the next step.
Explore Conversion Rate OptimisationFrom being found to being chosen
Search helps identify what people are looking for and where the opportunities sit. Content gives those people useful answers. Digital PR supports the pages and ideas that need greater authority. Conversion work helps ensure the website makes the most of the traffic arriving. Email and social keep the business visible and useful beyond the first visit.
Each area can be valuable on its own. Together, they create a more consistent route from first search or discovery through to enquiry, sale or longer-term relationship.
The exact mix changes from business to business. Some engagements begin with a search opportunity; others begin with a website, a content gap or the need to create more useful marketing foundations.
Where to start
If you already know where you need support, explore the relevant service above.
If you are not yet sure, book a call. We can look at the current position and decide which area is most useful to focus on first.
Tell me what you need support with
If you would rather write than talk, tell me a little about the business and where you need support.
I’ll read it personally and let you know which area is most useful to start with.