About Abigail Cooke
Hi, I’m Abigail. I’m a marketing consultant specialising in organic growth, working with businesses across the UK and internationally.
I help businesses become easier to find, trust, choose and buy from through search, content and websites that support the way people make decisions.
How I got here
I started out in content marketing in 2016, working for a furniture retailer in West Sussex. I wrote blog posts and ran social media, but the part that most interested me was understanding why some pages brought people to a website and others did not.
That question led me into search.
I joined Global University Systems in an SEO role within an international team, before moving into agency work at Chillibyte. There, I progressed from SEO Executive to leading the SEO account-management team. At Innovation Visual, I owned the agency’s SEO offering, developed strategy across a varied client portfolio and trained the wider team. At Climb Online, I focused more deeply on technical search for larger brands.
Most recently, I was SEO Manager at PMW Communications, leading the agency’s search function.
Along the way, I have worked across ecommerce, retail, B2B, professional services and education. I also completed a marketing degree at the University of Greenwich.
In August 2026, I set up Abigail Cooke, Organic Growth Studio to work more closely with businesses on the questions that matter most: what is holding growth back, where should effort go first, and what needs to happen next.
What I actually do
My specialism is organic growth: search first, alongside the content and website work that gives search something worthwhile to find.
The work can include SEO strategy, technical SEO, website migrations, content planning, digital PR, email marketing and conversion-rate optimisation. These are connected parts of the same job, not separate activities to be delivered in isolation.
I work best with businesses that want to make considered improvements to how they show up online. That means looking beyond rankings alone, towards the full journey from first search to enquiry, sale or longer-term relationship.
When another specialist would be better placed to help, I will be clear about that early.
Experience you can rely on
Much of my previous work has been delivered through agencies, so I do not use client logos, testimonials or case studies without permission. Instead, I want to be clear about the experience and practical knowledge I bring to each engagement.
I have more than ten years’ experience in marketing and SEO, with hands-on work across technical audits, website migrations, schema, international search and content strategy. My day-to-day toolkit includes Screaming Frog, Semrush, Ahrefs, GA4 and Search Console, and I have worked across WordPress, Shopify and HubSpot.
I combine that technical knowledge with a wider marketing perspective. Search works best when it is connected to a clear message, useful content and a website that gives people confidence to act.
You can also read my published Insights to see how I think about the work, the decisions behind it and the changes affecting organic growth.
How I work
Every engagement starts with the question we are trying to answer. We agree the priority, make a practical plan and review the work openly as it progresses.
I work directly with every client, so the person you speak to at the start is the person doing the work and reviewing what happens next.
Let’s talk
If you are considering a project, need a clearer view of where to focus, or simply want to establish whether I am the right person to help, book a call.