An SEO consultant works out why a website is not being found, decides what needs attention first and helps make the right changes.
I work directly with businesses on the strategy, practical delivery and review, connecting technical SEO, content and website improvements around the priorities that matter most.
SEO is not one task. Different websites are held back in different ways, which is why the work starts by understanding the current position before deciding what to do next.
Technical SEO looks at whether search engines can access, understand and index the website properly.
This can include crawling and indexing, site structure, internal linking, page speed, JavaScript rendering, structured data, redirects and other technical issues that affect visibility.
Explore Technical SEOContent needs to answer the questions people are actually searching for and support the pages that matter most to the business.
This can involve identifying content gaps, improving existing pages, planning new content and making sure the website has a clear, useful structure around its services, products or areas of expertise.
Explore Content MarketingSearch visibility is influenced by whether credible external sources reference the website and its important pages.
Digital PR helps build relevant authority through useful stories, expert commentary, research and content that other people genuinely want to reference.
Explore Digital PRGood SEO decisions depend on understanding what is happening now.
I look at the available performance data, identify the areas with the greatest potential and agree a practical order for the work. This means effort is focused on the changes most likely to make a meaningful difference.
SEO is most useful when the person reviewing the website, setting the priorities and guiding the work understands the context from the beginning.
Working directly with me means there is continuity from the first conversation through to delivery and review. I get to know the business, the website, the audience and the questions behind the work, then use that understanding to decide where effort will be most useful.
With over ten years’ experience across agency and in-house marketing roles, I bring both specialist search knowledge and a wider view of how search connects to content, websites and commercial priorities.
I take on a limited number of clients at one time, so I can stay close to the detail and the decisions behind the work.
Technical SEO is where a website is being held back by how it is built or maintained rather than by what it says.
It can involve crawl and index issues, site architecture, page speed, JavaScript rendering, structured data and the technical requirements that support a healthy website over time.
Where technical work is the main priority, I provide clear findings and practical recommendations that a developer can act on.
An SEO Audit gives you a detailed view of the current position across technical SEO, content, authority and the competitive search landscape.
You receive prioritised findings, supporting evidence and a clear plan for what to address first. It is useful when you need an independent assessment before deciding on ongoing work.
Search is changing, but the fundamentals still matter.
People now find businesses through Google’s AI features, AI answer engines, YouTube, Reddit and other places where they ask questions, compare options and look for trusted recommendations. The useful work is still rooted in the same foundations: a technically accessible website, clear answers, useful content and credible signals beyond your own site.
AI search visibility is included within SEO work where it matters to your audience. This can involve reviewing how the business appears in AI-led search experiences, identifying gaps in the content and website structure, and improving the information that helps search systems understand what you do and when to surface it.
You may see this described as AEO, GEO or AI SEO. I treat it as part of good organic search work, rather than a separate service with a new acronym.
The aim is not to chase every new platform. It is to understand where your customers are looking, then make sure the business is clear, useful and technically ready to appear there.
Most SEO engagements are retained because organic growth develops over time.
The first month is used to understand the current position, agree the priorities and address any issues that need immediate attention. This may include a focused audit, technical checks, measurement review or early improvements to important pages.
The work that follows is shaped around the agreed plan. That may involve technical remediation, content development, digital PR, website improvements or a combination of activities.
Most clients have a monthly review alongside direct contact between meetings. Updates explain what has been done, what has changed and what needs attention next. If priorities change, the plan changes with them.
SEO is not always the right first step.
If the website has healthy visibility but few enquiries, the priority may be the website structure, content or conversion journey rather than search traffic. If a new site is being planned, it may be more useful to work through Website Strategy or Website Migration support before investing in further SEO activity.
If the offer itself is unclear, more traffic will not solve that problem. A Marketing Strategy engagement may be the better starting point.
The aim is to identify the right priority early, even if that means the answer is not SEO.
SEO support is a good fit for businesses with something clear to offer, a website that can be improved and the capacity to act on recommendations over time.
It is particularly useful if organic search already brings some traffic, the business has clear growth priorities and there is a willingness to improve the website, content and supporting marketing activity as the work develops.
SEO is not an instant solution. Technical improvements can show benefits quickly, but content, authority and sustained organic visibility usually take longer to build.
If you need a clearer view of where search is holding the website back, tell me a little about the business and what you are trying to achieve.
I’ll read it personally and let you know whether SEO support is the right next step.
