Technical SEO services
Technical SEO looks at whether search engines can reach, render and understand your website.
It will not solve weak content or an unclear offer, but strong content cannot perform properly if the website’s technical foundations are getting in the way.
What technical SEO covers
- 01
Crawling and indexing
Search engines need to be able to access the pages that matter and understand which of them should appear in results.
This includes robots directives, XML sitemaps, canonical tags, indexation issues, duplicate pages, orphaned pages and the reasons Google gives for excluding URLs.
- 02
Site architecture
Site architecture is the way pages relate to one another and how people and search engines move through the website.
I review internal linking, navigation, page depth, pagination, faceted navigation and the routes that lead to important service, product or content pages.
- 03
Rendering and JavaScript
Modern websites often use JavaScript to create or display content. That can work well, but it needs to be implemented in a way search engines can process reliably.
Technical SEO checks whether the content, links and page elements visible to a person are also available to search engines.
- 04
Site speed and Core Web Vitals
Website performance affects both the user experience and search.
The focus is on real-world performance, not simply achieving a high score in a testing tool. I look at the issues that are affecting visitors and the technical changes that are most likely to improve them.
- 05
Structured data
Structured data helps search engines understand the content and purpose of a page.
I review the markup already in place, identify where it is useful and make recommendations that support the website’s search presence rather than adding schema for its own sake.
- 06
International and multi-region SEO
Websites serving more than one market need clear signals around language, location and duplicated content.
This can include hreflang, regional targeting, international site structure and the way similar pages are managed across markets.
- 07
Website migrations
A website migration is one of the highest-risk technical changes a business can make.
If you are changing platform, domain, structure or content at the same time, the migration needs planning before development is complete.
When technical SEO is the blocker
Not every website with flat traffic has a technical SEO problem. Often, the priority is content, authority or the wider search strategy.
Technical SEO is more likely to be the issue when there is a clear symptom in the way the site is being crawled, indexed or served.
That might include:
- Important pages that are not appearing in search results.
- A sustained traffic drop after a website release, redesign or platform change.
- Search Console reporting large numbers of pages as discovered but not indexed.
- Product, category or service pages that exist for users but are difficult for search engines to find.
- Pages that look complete in a browser but are not properly rendered for search engines.
- A website that feels slow or difficult to use on real devices.
- A site structure that has become harder to manage as pages, products or locations have grown.
If the symptoms point to a technical issue, fixing the foundations can be the most useful place to start. If they do not, I will be clear about where a different approach is likely to help more.
Technical SEO audits
A Technical SEO Audit gives you a clear view of the technical issues affecting the website and what should happen first.
The work includes the data from crawls, Search Console, analytics and relevant testing tools, but the value is in the judgement applied to it. Not every issue in a crawl report needs fixing. The audit distinguishes between what is genuinely affecting performance, what is lower priority and what can be left alone.
You receive findings that are written for practical implementation. Each priority explains what needs to change, where it needs to happen, why it matters and how to check that the fix has worked.
This makes the audit useful for developers as well as marketing teams. If your developer has questions or wants to discuss an approach, I can work through the recommendations with them.
How the work runs
A focused technical SEO audit usually takes two to four days of work and around a week of calendar time.
I begin by understanding the site, the symptoms you are seeing and the changes that may have affected performance. I then review the available data, crawl the website and investigate the areas most relevant to the problem.
You receive a prioritised findings document and a call to talk through it. The recommendations are designed to be useful whether you would like me to support implementation or work with your existing developer or team.
Some changes can be made directly where it is appropriate and safe to do so, such as metadata, internal linking, robots directives, sitemaps and redirect mapping. Other changes need developer input. I will be clear about the difference at the start.
For websites that release changes regularly, ongoing technical SEO support can provide an independent check before releases create avoidable issues.
What technical SEO can look like in practice
A common example is an ecommerce or content-heavy website where important pages are not being indexed consistently.
The pages may exist and be useful, but a large number of filter combinations, duplicate URLs or unnecessary page variants can make it harder for search engines to focus on the pages that matter most.
The work may involve deciding which versions of a page should be available to search engines, improving the internal routes to important products or categories, and making sure duplicate or low-value variations are handled correctly.
The solution is not always more content or more links. Sometimes the most useful improvement is helping search engines spend their time on the pages the business actually needs people to find.
When the answer is not technical
Technical SEO is one part of the wider search picture.
If important pages are indexed, the website is accessible and there is no clear structural issue, the priority may be relevance, content quality or authority instead.
A technically healthy website still needs useful pages that answer the right questions, a clear offer and enough credibility to compete. In that situation, Content Marketing, Digital PR or wider SEO support may be more useful than a technical audit.
Is this right for you?
Technical SEO support is useful when there is a clear technical symptom, a website with enough complexity to investigate and the ability to make changes once the findings are understood.
It is particularly relevant for ecommerce sites, larger content sites, businesses with international audiences, JavaScript-led websites and organisations planning substantial website changes.
If the site is straightforward and the question is broader than its technical foundations, a full SEO Audit may be a better place to start.
Common questions
What does a technical SEO consultant do?
How is this different from an SEO Audit?
Do you work with our developers?
Is technical SEO useful for every website?
What tools do you use?
Tell me about your technical SEO issue
If you are seeing indexing issues, traffic changes after a release or signs that the website may be holding search performance back, tell me a little about what is happening.
I’ll read it personally and let you know whether Technical SEO support is the right fit.