Owner-led businesses
You are close to the business, focused on the numbers and short on time. You need clear advice and practical support from someone who can help you decide what to do next.
Senior marketing consultant for SEO and organic growth
I’m Abigail Cooke, founder of Abigail Cooke, Organic Growth Studio. I help businesses become easier to find, trust, choose and buy from through organic search, useful content and websites that support the way people make decisions.
With over ten years’ experience in marketing and SEO, I work with clients across the UK and internationally. When we work together, you deal directly with me from the first conversation through to delivery and review.
What I help with
There are four main ways to work with me. If you are not yet sure which is right, the first conversation can begin with the problem you are trying to solve.
01
Strategy
Clear direction and practical priorities before investment begins. This includes marketing strategy and planning, as well as independent marketing audits that show what is working, what needs attention and where to focus next.
02
Websites
Websites planned around your customers, your business and your future marketing. I support website strategy, SEO-safe migrations and website builds with organic visibility considered from the start.
03
Ongoing marketing
Ongoing organic growth support for businesses that need consistent progress. This can include SEO, technical SEO, audits, content, digital PR, email marketing, social media and conversion rate optimisation.
04
Training
Bespoke SEO and marketing training for in-house teams and agencies. Sessions are built around your own website, priorities and people, so the learning can be put into practice straight away.
I also provide discreet specialist search delivery for agencies under their own brand.
Why work with me
Good organic growth work needs the detail to match the strategy. I work directly with every client, so the person who gets to know your business, sets the direction and carries out the work is the same person throughout.
Over the past ten years, I have worked in agency and in-house marketing roles, leading SEO strategy and supporting businesses with the practical work that follows it. That experience shapes how I approach every engagement: with commercial priorities in mind and close attention to the details that affect visibility, trust and conversion.
I take on a limited number of clients at one time, which allows me to stay close to the work and the decisions behind it. You get considered, practical support that is shaped around what your business needs next.
How I work
01
Start with the question
Before anything gets planned, we agree what problem we are actually solving. This gives the work a clear purpose from the outset.
02
Agree the priority
We choose one thing to focus on first because it supports the agreed business priority, not simply because it is a service on a list. Sometimes that means the answer is not SEO.
03
Plan, deliver and review
Then the work begins, against a plan you have seen and agreed. We review progress openly, look at what happened and decide what changes next.
Who I work with
In-house marketing teams
You have a capable team and need specialist organic-growth support. I work alongside your people, bringing additional depth where it is useful and leaving the team with greater confidence in the work.
Agencies
You need experienced search support for your clients. I provide specialist delivery that fits smoothly alongside your existing team and processes.
White-label SEO supportIf your situation does not fit neatly into one of these groups, it is still worth getting in touch. A short conversation is often the quickest way to establish whether I can help.
Latest thinking
I write about the practical decisions behind organic growth: what to consider before a website migration, how AI search is changing the work, and how to assess whether marketing activity is genuinely moving things forward.
Search and AI
AI search for growing businesses: what to prioritise first
Read insightWebsites and Conversion
Why is your website not generating leads? What to check first
Read insightOrganic Growth
Where should you start with digital marketing when you want more enquiries?
Read insightReady when you are
If you would like to talk through a problem, a priority or a project, book a call and we can establish whether I am the right person to help.