SEO
The work that makes a website easier to find and easier to trust. This covers technical SEO, audits, content strategy, digital PR and visibility in AI search, planned in the order most likely to make a difference.
I help businesses become easier to find, trust, choose and buy from, through organic search, useful content and websites that support the way people make decisions.

10+ yearsin marketing and SEO
There are four main ways to work with me. If you are not yet sure which is right, the first conversation can begin with the problem you are trying to solve.
The work that makes a website easier to find and easier to trust. This covers technical SEO, audits, content strategy, digital PR and visibility in AI search, planned in the order most likely to make a difference.
Websites planned around your customers, your business and your future marketing. I support website strategy, SEO-safe migrations, website builds and conversion work, with organic visibility considered from the start.
The wider marketing around search. Marketing strategy and planning, independent marketing audits, email marketing and social media, for businesses that need consistent progress rather than one-off activity.
Bespoke SEO and marketing training for in-house teams and agencies. Sessions are built around your own website, priorities and people, so the learning can be put into practice straight away.
Good organic growth work needs the detail to match the strategy. I work directly with every client, so the person who gets to know your business, sets the direction and carries out the work is the same person throughout.
Over the past ten years, I have worked in agency and in-house marketing roles, leading SEO strategy and supporting businesses with the practical work that follows it. That experience shapes how I approach every engagement: with commercial priorities in mind and close attention to the details that affect visibility, trust and conversion.
I take on a limited number of clients at one time, which allows me to stay close to the work and the decisions behind it. You get considered, practical support that is shaped around what your business needs next.
Before anything gets planned, we agree what problem we are actually solving. This gives the work a clear purpose from the outset.
We choose one thing to focus on first because it supports the agreed business priority, not simply because it is a service on a list. Sometimes that means the answer is not SEO.
Then the work begins, against a plan you have seen and agreed. We review progress openly, look at what happened and decide what changes next.
You are close to the business, focused on the numbers and short on time. You need clear advice and practical support from someone who can help you decide what to do next.
You have a capable team and need specialist organic-growth support. I work alongside your people, bringing additional depth where it is useful and leaving the team with greater confidence in the work.
You need experienced search support for your clients. I provide specialist delivery that fits smoothly alongside your existing team and processes.
White-label SEO supportIf your situation does not fit neatly into one of these groups, it is still worth getting in touch. A short conversation is often the quickest way to establish whether I can help.
I write about the practical decisions behind organic growth: what to consider before a website migration, how AI search is changing the work, and how to assess whether marketing activity is genuinely moving things forward.
If you would like to talk through a problem, a priority or a project, send me a message and we can establish whether I am the right person to help.